Gain brand clarity regarding how your unique brand can support your business, by completing a thorough marketing mix activity. A thorough marketing mix identifies areas of need in regard to the 7 marketing P's (product, place, price, promotion, processes, people, physical evidence) that interact with your business - through your brand. Also known as 'the marketing matrix' a marketing mix activity can support brand audit and business assessment to improve effectiveness of business, brand and marketing strategy development.

Marketing Mix - template and guide

  • A print-friendly PDF workbook containing a grid template of the 4 and 7 marketing P’s with prompts to encourage exploration of the different areas your brand supports your business.