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Resource

I am excited to welcome you to the brand boss community!

Choose from the complementary resources below - don't panic if you don't get them all - I will email links to these and other fantastic resources, once per month, with brand + marketing inspiration, tips n' tools!

MARKETING MIX

- template + guide

Before you start creating your next marketing strategy or campaign - complete this complex marketing mix for brand and marketing clarity about your product, price, place, promotion, processes, people and physical evidence - the 7 marketing P's for marketing clarity + direction.

S.W.O.T ANALYSIS

- template + guide

Brand analysis is needed in order to gain clarity about how to minimize liability and exploit opportunity. Use my S.W.O.T Analysis template + guide to gain insight into areas of your business, brand and marketing that need action. Complete with an actions table to support your brand + marketing strategy development.

CUSTOMER PROFILE

- template + guide

Learning about clients and customers allows you to use content to potentially create an emotional connection to grow a relationship... Gain insight to empower the 'know, like, trust' factor - needed for sale of your products and services, start with the ultimate customer profile!

MISSION STATEMENT

- template + guide

An inspirational mission statement is not easy to write - and is such an important brand asset! It will support your brand clarity and give purpose to other decisions you will need to make about your business, brand and marketing. Use my guide to write your inspirational mission statement. 

REBECCA HENSHAW

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